Boss Up - How To Invest In Your Own Personal Brand

How to invest in your own business without breaking the bank 7:32
Time 7:40
- Put time into building your business
- Polish your digital footprint
- Strategize your Brand
- Create Content
Currency 12:38
( Money isn’t the only currency- one thing you have going for you is that you are you. Nobody else can do what you do like you)
- Learn to Bootstrap your business
- Get a small personal loan
- Barter your services or skillset
- Get friends & family to donate or invest
Effort 22:29
- Dedicate at least 10 hours a week to research your industry
- Create a 1 page marketing plan
- Learn how to market your business
- Apply yourself
- Use what you have learned and apply it to your business or brand on a consistent basis
- Be Resourceful
- Figure out what can be done for free for your business
- Invest in your own abilities
DIY branding techniques that you can use with $0 dollars for budget 27:58
- Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience?
- Organize your business based on a specific promise (For example, great customer service, unique products, amazing experience provided, etc)
- Communicate your promise using social media, having an online presence & networking in person
- Be consistent
How to Build Your Personal Brand:
Social Media
- Post regularly
- Know what's happening in the world (For example the #dontrushchallenge or tiktok)
- Interact with people in your industry
- Get a Linktr.ee or Tap Bio for your Instagram
Networking Events
- Add facebook events to your calendar and plan to visit at least 1 free event a month in your niche
Have an online presence
- Invest in your website, free options are available like Wix
- Become more searchable on google by contributing to other blogs or submitting articles to bigger platforms
Personal vs Business Branding
- You are a walking billboard
- Capitalize on what people recognize you for
- Pick 3 words to describe your brand and don’t post anything that is off brand
My hacks for creating content by yourself 41:11
- Use Canva but make it unique
- Self portraits
- Use apps on your phone, dslr cameras, & timers to create headshots or “blogger style” photos
- Schedule your content
- Investing in your own camera equipment or a consistent photographer)/videography, backdrops,ring lights, backdrop stands, led lights etc
- Use your network for models or commercials
How taking the leap of faith into full time entrepreneurship can change your life 51:30
Fear:
- Fear is necessary
- Look fear in the eye & say fuck you
- Don’t be afraid of something not working - use everything as a lesson to build on what you have that does work.
Faith:
- Believe in yourself, your purpose, your value and abilities
- There is power in what you say/ always speak life into what you want to do
Forward:
- Don’t give up
- It takes 10 years to become overnight success
- You don’t have to always have a visible plan that makes sense to you down to every detail, you just have to keep moving forward
Summary
- Boss Up - Summary of what we discussed
- Invest Time, Currency & Effort into yourself
- Be resourceful
- Have a strategy
- Be consistent
- Have faith in yourself, your purpose and your own abilities
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