We’ve all heard the stories about how entrepreneurs turn their “side hustles” into wildly successful businesses or fortune 500 companies. On the flip side of that, you might know some people who are working hard at their side gig without too much to show for it. With so many possible outcomes, you might be wondering how you can make your side hustle succeed.
In this episode of Boss Up Talk, Tee Westbrook and Feyi discuss tips and tricks about having a successful side hustle as a creative.
0:30 Feyi, a.k.a the Side Hustle-preneur is a wife, mother, podcaster and Black woman founder who teaches millennial women how to turn their skills into income. She founded the Side Hustle-preneur Instagram and podcast where she gives tips and advice on how to monetize your brand. She incorporates biblical principles into entrepreneurship, as well as features “dope black women” on her podcast once a month.
What is a side hustle?
“If my job fired me today, would I be okay?”
2:10 Feyi defines “side hustle” as a hobby, skill, or interest. “Anything earning income on the side”. You can do this as full time or while working a 9-5 job.
3:13 Feyi says it’s important to have a side hustle because one source of
income is just not enough in the society we live in today. She gives the example of how we just experienced a setback with the shutdown due to COVID-19. Many people lost their main source of income and struggled to make ends meet. It’s becoming essential to have a second source of income. Not only does it provide people with more financial freedom, but it also gives them a creative outlet that they can get paid from.
For example, Feyi mentions how working in accounting can become boring for her, but with a side hustle, she still has a chance to embrace her passions. She says you can monetize anything from braiding hair to making peach cobbler. It’s also important to have a side hustle because you don’t ever want to put all your eggs in one basket. Can you wake up and say “If my job fired me today, I’d be okay”? If not, you need a side hustle ASAP!
5:20 In Tee’s opinion, a side hustle is important because it provides you with multiple streams of income. She talks about her journey with creating 7 streams of income and how all women should push for this, single or married.
6:40 She also mentions the need to have creative endeavors and how one can begin to feel useless when they’re not embracing their creative side.
How To Get A Side Hustle Started
7:09 The first step to getting started with a side hustle is the “discovery phase”. To do this you must assess your skill set and embrace what’s within. Everyone is born with certain gifts that they naturally do better than others. Look for things you frequently get complimented on or something you’re constantly getting recognized for. Keep in mind the things you have an interest for. YouTube is also good for teaching people new skills. It may not be something you’ve always wanted to do as a child, so be open to learning new information.
10:28 The next step to getting started is identifying your customers and getting people on board. You want to make sure people are even interested in buying your service.
12:20 Tee gives her example on how she got started with her side hustle of creating set designs for content creators. She had a DIY wedding, and began doing her own set designs for photoshoots. She started getting compliments on it and decided to create a photoshoot set design that you can buy and set up in your own home.
How Do I Not Burn Out From Having A Side Hustle?
13:38 Although having a side hustle is very beneficial, it can become draining. Tee discusses how many people experience burn out because they lack a work/life balance.
14:35 Feyi describes burn out as working so hard that she began to dislike the job. She developed a method that assists her mentally so she can stay on track. The first thing she does is creates a to-do list at the start of the week. This helps her have a clear vision of what needs to be accomplished and how long it’ll take to complete each task. Another thing she does is create a list of three important things to get done for the day. At the end of the day, as long as she got one thing done, she feels successful.
Outsourcing Your Work
Feyi and Tee also discuss outsourcing. Feyi says she takes time to reach out to people to assist her with her tasks.
18:20 Tee adds that she struggles with “out-sourcing” or reaching out to people for assistance when she has too much on her plate. It can be friends, peers or any like minded individual. Doing this allows you to free up time so you can spend it elsewhere.
Time Management Techniques For Side Hustlers
19:50 Feyi continues by stating time management is the main goal in productivity. Setting boundaries with yourself and in your business is important for seeing positive results. Be sure to stay off of social media during that time. It can be very distracting and can cause you to start comparing your work to others, which leads to insecurities. It may also be beneficial to get an accountability partner. Find someone who can check in on you to make sure you're accomplishing your goals. It’s normal to get into slumps as a creative, but it’s important that you keep going and practice having a quiet mind.
23:50 Tee touches on the dangers of social media and how it can create “imposter syndrome”. Imposter syndrome is having that continuous feeling of self-doubt or feeling as if you’re not good enough. This can lead to over working, not eating and not practicing self care. Setting boundaries for yourself helps reduce this.
Bonus Tools To Use To Help You With Your Side Hustle!
- Fiverr is a service that you can use to help you be more productive. They offer a pool of professional freelancers that you can hire to complete certain business tasks for you.
- Trello keeps track of everything, from the big picture to the minute details. Use this app to help with project management and deadlines.
- Toggl is for project planning and time tracking. It aims to help you track time with a single click, and to switch easily between tasks so that you can get things done and be more productive.
A Final Word
26:00 Feyi leaves us with one final thought: if you don’t have a side hustle, get one ASAP. Take advantage of social media and continue to promote your business, even if you have no support. Keep building, keep going, and keep growing and you’ll end up where you want to be.
28:22 Tee speaks to women who feel as though they haven’t reached the milestone they want to be at. She encourages them to keep at it. Keep fighting for success because you never know when your moment is coming.